Zag: The #1 Strategy of High-Performance Brands Condition:Good of righteous people living daily

of righteous people living daily with cruelty they fail to recognize

Cassidy Somers

and the very way we think

Accessible to students from all backgrounds

Zag: The #1 Strategy of High-Performance Brands Condition:Good of righteous people living dailyWhen everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value